We've watched too many apps confuse users and waste budgets. For the past eight years, we've been building interfaces that just make sense—especially for mobile users in Korea who expect smooth, intuitive experiences.
See How We WorkHere's something we see constantly: companies pour money into features nobody can figure out how to use. The tech works fine. The design looks modern. But users still get frustrated and leave.
The disconnect usually happens because designers think about screens, not about the person holding the phone. We start every project by mapping actual user journeys—what someone's trying to accomplish at 2pm on a Tuesday while standing in line somewhere.
That focus changes everything. Instead of cramming features into layouts, we build flows that match how people naturally move through tasks. The result? Apps that feel obvious to use, even on first launch.
Your analytics show people bouncing after 30 seconds. Support tickets ask the same "where is..." questions repeatedly. Navigation seemed logical in the planning phase but doesn't match user mental models.
Multi-step forms lose 60% of users by step three. Required fields that users don't understand. Error messages that don't help fix problems. Mobile keyboards covering submit buttons.
Everything works on your office WiFi but crawls on real-world 4G. Image-heavy screens that take six seconds to load. Users closing apps before content appears because they assume something broke.
Trendy visual design that ignores interaction patterns users learned from every other app. Gesture controls that conflict with system behaviors. Animations that slow down task completion instead of enhancing it.
Back in 2017, we redesigned an e-commerce app that looked great on desktop mockups. Launched to real users and immediately got hammered with complaints. Turns out 78% of traffic came from phones, and our carefully crafted layouts fell apart on smaller screens.
That failure taught us something important. You can't shrink desktop interfaces down to mobile and expect them to work. The constraints are completely different—thumb reach, attention span, context of use, network conditions. Mobile isn't a smaller version of desktop. It's a different environment that requires different thinking.
Now we prototype on phones first. If the core experience works on a 6-inch screen with one hand, expanding to tablet and desktop becomes straightforward.
The Busan market reinforces this approach. Transit usage is high. People interact with apps in short bursts between activities. Designs need to accommodate motion, varying light conditions, and interrupted attention. These aren't edge cases—they're the primary use scenario.
We test extensively on subway platforms and in cafes, not just in conference rooms. Real-world conditions reveal issues that never show up in controlled environments. That's where you learn if your touch targets are actually large enough, if your contrast ratios work in sunlight, if your load times feel acceptable on spotty connections.
Lead UX Designer
Yuna's been designing mobile interfaces since the early days of responsive design. She started at a Seoul agency working on banking apps—projects where mistakes have real consequences and user testing isn't optional.
These days she leads our design process from research through final implementation. Her superpower is translating vague client requests into concrete user flows. She's also the person who'll tell you when your brilliant feature idea actually makes the app harder to use.
When not designing, she's usually at some tech meetup in Busan critiquing the UX of whatever service she's currently frustrated with. That attention to detail drives everyone here slightly crazy but makes our work significantly better.
Pricing depends on scope and timeline, but these ranges give you a realistic starting point. All projects include user research, iterative design, and implementation guidance. We work in Korean Won because that's what makes sense for our clients.