Mobile App Design That Actually Works
We build interfaces people understand without reading instructions
Most apps fail because they're designed around features instead of people. We start with how your users think, what frustrates them, and what they're trying to accomplish. Then we build something that feels obvious.
How We Actually Design
We've spent years watching people struggle with apps that looked beautiful but made no sense. So our process starts with understanding, not aesthetics.
-
Real User Research
We talk to your actual users. Not surveys or focus groups – real conversations about their day, their problems, and what they wish existed. Last month, we discovered a client's target users never even opened settings menus. Changed everything.
-
Prototype First, Polish Later
We build rough versions fast. Sometimes they're just sketches on paper. We test them with real people, watch where they get confused, and rebuild. Beauty comes after we know it works.
-
Design Systems That Scale
Once we nail the core experience, we document everything. Your developers get clear specs, reusable components, and patterns that stay consistent across your whole app. Saves you months when you need to add features.
-
Test With Real Devices
We test on actual phones people use in South Korea – not just the latest models. Screen sizes, older OS versions, different network speeds. If your users have older devices, your app needs to work there too.
Meet Someone Who'll Work on Your Project
We're a small team. You'll work directly with the people who design your app.
Seo-Yun Baek
Lead UX Designer
Started designing apps in 2016 after watching her grandmother struggle with banking apps. Now specializes in making complex features feel simple.
What Working With Us Looks Like
You'll start with Seo-Yun in a discovery session. She'll ask about your users, your business goals, and the problems you're trying to solve. No jargon – just straightforward questions.
Then we map out user flows together. You'll see rough sketches within the first week. We iterate based on your feedback and test with users every two weeks. By the time we deliver final designs, you've already seen them evolve.
Our team includes two other designers and a developer who reviews every design for technical feasibility. We've learned that involving developers early prevents those "we can't build that" surprises later.
Our Design Process in Detail
This is how we turn ideas into apps people actually use. Every project is different, but these steps stay consistent.
Discovery Sessions
We spend the first two weeks understanding your business and users. Who are they? What problems do they face? What have you already tried? We review competitor apps, talk to stakeholders, and identify core user journeys. You'll get a research summary with key insights.
Low-Fidelity Prototypes
Next, we sketch possible solutions. These are basic wireframes showing structure and flow – no colors or final design yet. We test these with 5-8 users to catch major usability issues early. Changes are quick at this stage.
Visual Design Phase
Once the structure works, we add visual design. Colors, typography, spacing, animations. We create a design system with reusable components. Everything is documented so developers know exactly what to build. You'll see interactive prototypes that feel like the real app.
Handoff and Support
We deliver design files, component libraries, and detailed specifications. Then we stay involved during development. Questions come up – we answer them. Small adjustments are needed – we make them. We review builds to ensure designs are implemented correctly.
